– Written by Brendan Lowry, Marketing Associate
These days, how a company projects itself in the public eye is paramount. Perhaps it has something to do with the shift in cultural norms leading to a mainly “PC” outlook. Regardless, this idea of corporate social responsibility is a necessary part of any company’s (big or small) public relations strategy. As much as these efforts play into how an organization positions and markets themselves, they also tend to do a fair amount of good.
Here at IMI, we are in the process of rolling out one of many initiatives that ultimately build into our corporate social responsibility as we continue to grow. With offices throughout Canada, the United States, and Mexico, IMI wants to bring a change by developing a program to help immigrants gain Canadian work experience. As such, we have hired two MBA interns from Carleton University who are designing and developing a program to reduce the barriers for the new skilled immigrants to find a job in Canada. Enter the Employment Positions for International Candidates program (EPIC).
IMI’s President, Rudi Asseer explains, “Our experience is in HR. We help place people in good jobs across North America every day. But so often I find, firsthand, that newcomers to this country — some with excellent education and expertise — are often overlooked in the job market because they don’t have ‘Canadian’ experience or references.”
IMI’s expertise in HR and its massive corporate network can make an immense contribution to reducing employment barriers for newcomers to Canada, and the company wants to start right here in Ottawa.
Manav Sachdeva, one of two Sprott MBA interns working on EPIC, is upbeart about his participation in the initiative. “As an MBA intern, I am very excited to be a part of this amazing project. I know, from personal experience, how hard it is for a newcomer to find a job in Canada.”
Anh do Tram, an international student from Vietnam, shares the same level of enthusiasm as Sachdeva. “I understand, and have experienced the difficulties that newcomers in Canada are facing. I am motivated by this project — to build bridges and reduce barriers between employers and new Canadian job seekers.”
As IMI continues to grow in Ottawa and throughout its North American area of operations, it will continue to strengthen its brand as a socially responsible company. There are many more initiatives coming down IMI’s pipeline… Stay tuned; it will be EPIC!